Increase Dollar Store Customer Spending:
It's not just about opening the doors and having customers walk into your Dollar Store, picking up their items and paying for them…. Its much more than that and it all starts with customer service. Transform your Dollar Store into a pleasant and easy place to shop, reducing all the missed sales opportunities. Utilize and maximize your selling space, giving the customer a little of everything. Rotate your items on a monthly basis. This will allow your customers to walk the entire store.
Statistic's:
- More than 60% of customers will shift towards the right side of the Dollar Store as they walk in.
- Placing those items that need help selling on your end caps will increase their sale. Also, the middle rows on your slat wall will sell more than the top and bottom rows.
- 70% of your everyday customers will know where all the merchandise they need is located. Therefore, they will only buy what they came to buy. Rotating your merchandise will give the customer the need to look around the Dollar Store for that item and pick up more on the way.
- DO NOT discount an item until it has fist been rotated around your Dollar Store. If it doesn't sell, it might not be the item itself; it could be the location of that item.
- Employee theft is in the top 5 reasons why your profit decreases or doesn't increase. Over stock is in the top 3.
- Customer loyalty is the number one reason for the success of a Dollar Store. Get creative and give your customers a reason for coming back and keeping them away from your competition.
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